These counts are supplied as an Excel spread sheet with a row for every Postcode Sector and the various census counts as columns. These spread sheets are perfect accompaniments to our Postcode maps to assist with a wide range of business planning and sales and marketing tasks including:
Locating your ideal customers/ audience.
Calculating the size of your potential market and, as a result, your sales potential.
Targeting advertising and marketing activity to appropriate audiences.
Estimating leaflet volumes for Door to Door campaigns.
Assessing retail catchment area potential
Balancing sales territories by sales potential and establishing appropriate sales targets.